Hi! I'm Kritika Anita.

Empathy-driven generalist with diverse skills in Product Design, Graphic, Video and Web Development. Experienced in tech and startups. Currently Leading Design @ Tenancy.co.nz. Previously @ Fidelity Life (Westpac)

Tenancy.co.nz
Intermediate UX/UI Designer at Tenancy.co.nz
UX/UI Design
Duration: 2024 - present
Westpac Life's transition to Fidelity Life
The project focuses on designing a new digital experience for Westpac life insurance products that are underwritten by Fidelity Life. This initiative aligns with reimagining life insurance for New Zealanders.
UX/UI Design
Duration: 2022 - 2024
Datapoints (Investify)
A Kiwi start up that simplifies insights that everyone can understand and helps people make smarter investments decisions in the share market.
UI/UX Design, Branding, Illustration
Duration: 2021-2022
Z Energy
Design challenge to enhance the Z App Experience for small businesses.
UX/UI Design
Duration: 8 hours
Ministry of Health New Zealand
A Covid-19 Contact Tracing app pitch solution for Ministry of Health New Zealand.
UI/UX Design, Graphic Design
Duration: 1 week
Beds4U
Brand strategy and design focused on creating humour in advertising to achieve our client's goals and resonate with audiences.
Design and Marketing, Branding, Social Media, Strategy
Duration: 4 weeks
Kids Art Circle
I founded Kids Art Circle in 2021 to helps Artistic Growth and Expression for Kids. After 6 months of teaching, it got picked up by the Auckland Council as an offering for the community children. Currently, we're holding workshops with the Auckland Council libraries to create awareness about climate change by using recycled materials to create art.
Branding, Illustration, Teaching
Contract: Auckland Council
FEE(Lingering)
A 16 page Publication of an illustrated journey of feelings, for Unitec Gallery One, New Lynn War Memorial Library, Migrant Zine Collective and Strange Goods. 
Illustration, Graphic Design, Drawing
Featured in ‘GAG’ at Gallery One Unitec Institute of Technolofy
Illustrations
A collection of digital illustrations, typography, GIFs, infographics and explorations.
Portable Workstation
Designing a Portable workstation with Laptop Essentials.
Product Design, Industrial Design
Institute: Unitec
2D and 3D Renders
2D and 3D Renders in Illustrator, Photoshop and Rhino, as a university project to practise rendering skills.
Logo Design
Freelance Logo Design work I've had the opportunity to lean into while studying Design at University.
Graphic Design
2020
The Cycle Of Life
A Publication about promoting the use of bicycles for everyday short-distance transportation and creating climate change awareness in our communities. Featured in Unitec Gallery One and the E-Publication continues to be shared as education material for University students at Unitec.
Graphic Design, Digital Design, Illustration, Drawing
Institute: Unitec Institute of Technology
GAIA Illustration Exhibit
First Solo Exhibition in designed for 31 Original Illustrations as an emotional response to Climate Change. This 3 day exhibition at Movespace expressed the reality and gratitude towards Gaia, the ancestral mother of life.
Illustration, Exhibition Design, Painting
Auckland Solo Exhibition
Market Photography
Media coverage for Panchama Latin Market.
Photo, Editing, Social Media
Children's Book Illustration
Currently working on a Publishing contract for a Children's Book Illustration. This project is confidential. Please reach out to know more.
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